I believe technology can be exploited to greater levels than we have allowed. We are constrained by 20th century business models and ideas. Collectively, we need to move past technology for the sake of technology and truly focus on moving markets beyond the status quo!

Monday, May 15, 2006

In my last post, I mentioned the importance of beginning with the end in mind. This fundamental and basic design principle translates into the customer of the product being satisfied. Satisfied with how the technology works, its reliability, and the delivery of expectations. I think of the workaround “solutions” that we all accept and undertake because basic design principles were not followed. And, I think of so many promises that were made and broken regarding technology.

So, as I await the start of the 2nd annual Wind River Worldwide User Conference and the announcements that are sure to coincide – I think we are at an inflection point in the market. That is one of having sufficient tools and technology to deliver products that make a difference. And, the difference can be made if we begin with the end in mind. Ask the basic questions about use and break free of the technology searching for a solution shackle. Let’s identify problems and be creative, thoughtful, and purposeful in our technology solutions.

What’s next…identifying some of the problems that if we begin with the end in mind a real difference can be made.

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