Citrix Synergy – Setting the Bar for the 2010 Conference Season It is official – the 2010 summer conference season is now underway beginning with #CitrixSynergy in San Francisco! Citrix set the bar quite high for the 2010 conference season, Synergy was all about simplicity. And with the explosion of complexity in IT over the past decade, simplicity is exactly what everyone is craving. Citrix clearly understands that while the cloud is great and interesting and a cost saver and every other adjective that has been attached to it, the cloud is not the only component of modern solutions. Citrix clearly and concisely identifies “virtualization + networking + cloud” to create synergies across the stack and deliver virtual computing enabling people to work where and how they desire. This is brilliant and yes, simple. Making things “simple” is painstakingly difficult, that is why so few technology vendors can articulate a clear and concise value proposition – simple is hard. Citrix CEO Sets th...
I believe technology can be exploited to greater levels than we have allowed. We are constrained by 20th century business models and ideas. Collectively, we need to move past technology for the sake of technology and truly focus on moving markets beyond the status quo!