Jenny…867-5309… I thought of this Tommy Tutone 1982 one hit wonder as I wrestled with the latest machinations of my mobile carrier. And, quite honestly, no blog is complete without some overt reference to 1980’s nonsensical music! Let me get to my problem. I spend quite a bit of time on my bicycle. These rides are not just around the block to visit friends, rather they are Lance Armstrong inspired long distance events of 100 miles or more. One minor problem, I don’t have the luxury of having Johan Bruynell and the Disco team trailing me to provide food and support. Without the resources of the Team Discovery, I have to take my own food as well as communication device. This means a light weight, durable, and reliable cell phone. Easy problem to solve, right? Wrong!!!! I recently had to expand my Cingular calling plan to a family plan – even though I am the only person on the plan. So why does a family of one need a multi-number plan? Good question – here’s the problem and the solution...
I believe technology can be exploited to greater levels than we have allowed. We are constrained by 20th century business models and ideas. Collectively, we need to move past technology for the sake of technology and truly focus on moving markets beyond the status quo!